The journey from idea to reality is extremely complicated with a lot of moving parts. This is the most critical phase of your project, defining the experience for everyone involved...owner, operator and guest.
We offer the following programs to help get your project off the ground:
Project Analysis
Our most comprehensive package...we provide a thorough review of the proposed development including:
- market analysis (see below)
- program of all operating components
- site analysis and space plan
- cost estimate
- pre-opening budget
- income pro forma and IRR analysis
Market Analysis
When you're at the stage of evaluating what you want to be...we provide a review of the market and, more importantly, what to expect from it. Our analysis includes:
- market performance (determined through third-party reports, personal interviews and product reviews)
- definition of competitive set
- potential demand
- definition of target audience
- positioning, including proposed service and amenity highlights (your story)
- projected occupancy and average rate